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Thank you for sharing this, Michael, and for all the work to do to foster the tech writing community here. I'd love to write a guest post for you sometime in the next couple months. Happy to either discuss possibly topics with you, or tackle something you consider interesting for your readers.

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Thank you Alejandro for also doing your part. I think the community of Substack can be a boon for writers to gain more exposure. Incidentally some of the guest posts actually loses me paid subscribers, but freedom of expression should be paramount over profits.

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Jan 8Liked by Michael Spencer

Maximizing Your Digital Footprint: The Art of Guest Posting

Allow me to share my perspective, shaped by my experiences, and provide a glimpse into the bigger picture. My career has involved extensive interaction with politicians, from whom I’ve gleaned significant insights. For a seasoned politician, the key lies in maintaining a consistent media presence, ensuring they are at the forefront of public attention. This boils down to strategic and timely positioning. A savvy politician has an innate sense of timing and never settles for a single media platform. They strive to be the protagonist of various TV shows and talk shows.

Do you recall the timeless Fast Company article, “The Brand Called You”? I recommend revisiting this classic piece, as it serves as a marketing bible for both novices and professionals.

“It’s time for me — and you — to take a lesson from the big brands, a lesson that’s true for anyone who’s interested in what it takes to stand out and prosper in the new world of work.”

Regardless of whether you’re a novice or a seasoned writer, opportunities are available to all. The key to success is simple: “Be the detective of the right moment”

To quote the renowned Fast Company article again: “We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.”

We live in an era where social platforms have dismantled the monopolization of information. One of the prevailing trends is “Be your own media”, signifying that each individual is a media corporation, creating their own media product. In the information age, where personality cults reign supreme, it’s crucial for every leader to create a social “avatar” that remains in the spotlight of artificial intelligence algorithms. This implies leaving a significant digital footprint. This principle applies not only to politicians but to any modern leader with healthy ambition. Surprisingly, in today’s world, the digital footprint we leave behind often determines our success or failure. When algorithms take an interest in our social avatar, it opens up opportunities for career advancement.

If you run a popular blog and believe this doesn’t apply to you, think again. It’s akin to a renowned politician saying, “I won’t go to the BBC because I have an audience on CNN”. The best advice I received as a budding writer nearly 20 years ago was: “Build a community. People deeply desire to be part of something larger than themselves.” Hence, it’s essential to establish your brand and position yourself appropriately. You need a broader audience.

The AI Supremacy blog is a popular platform that allows you to maximize your potential. It provides an opportunity to test your abilities while laying a solid foundation for your brand. If you’re ambitious and always on the lookout for opportunities, seize this unique chance. People spend thousands of dollars building their brand on Twitter. This blog allows you to achieve the same by sharing your work, experience, and knowledge. My last post gained over 200 followers in about a week, thanks to this blog and the author’s recommendation. Good leaders make others feel important. That’s what Michael does, and it’s remarkable.

“Opportunities don’t happen. You create them.” — Chris Grosser

Avoid viewing yourself as a mere cog in the wheel. Instead, envision yourself as part of a larger picture, contributing to the greater good.

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