Google, Perplexity and OpenAI seek to mould Changing Consumer Behaviors

🔎 The Future of Search will be decided in the next five years.

Image: the geeks at Perplexity. Is the internet willing to change their repetitive behaviors?

Hello Everyone,

As OpenAI prepares to launch a search product that will utilize Bing and GPT-5 to directly compete with Google, something significant is about to happen. That is, in the next five years consumers will continue a trend of starting to behave differently on the internet. This change in consumer behavior will determine the next phase of the internet itself.

Google search boss Prabhakar Raghavan told employees in a significant internal meeting to prepare for a different market reality, because “things are not like they were 15-20 years ago.”

With Meta adding “Google search results” on their apps, Meta AI will point users to web search results of Google or Microsoft Bing for queries that require the most up-to-date answers. Meta’s AI Assistant in search, also appears to be a clone of Perplexity. Aravind Srinivas, the founder and CEO of Perplexity AI posted on X a screenshot of the chatbot which looks a lot like Perplexity’s UI design. So what’s going on here?

It’s the battle for the next internet in Search, advertising and the next wave of consumer AI apps. Here we will discuss Google, SGE, Perplexity's move into Enterprise Search, and the likelihood of OpenAI releasing their web-search product soon. And of course, what it all means for the future of Google and its monopoly on Search and the internet itself.

Support and Dive Deeper

Support my work for as little as $2 a week. 🎓📚💡

Subscribe to Listen to this Article